摘要：Status and condition of coastal community relate to several factors included ecological characteristics, socio ecconomic and cultural characteristics, natural and geographical characteristics, government policy, local wisdom and knowledge, and their cosmopolites. Up to now, the coastal community especially small fishery communities still face the problems of lack of information, limited access of asset and capital, and dependency to the external assistances. This situation was also found at the north Bali, whereas most of the fishery communities ran their businesses traditionally. Effective development communication strategy and program would help the community to be more aware of coastal resources management. The study was conducted at the Gerokgak and Buleleng District, North Bali. A number of 128 respondents involved in the research and 10 informal leaders contributed information about various program in the region. Research results showed that development communication was urged to be able to provide more facilitation in terms of empowering the fishery group, capacity improvement of the group in coastal resources management; enlarging people choices, implementing participatory approaches, and strengthening network to support the community in managing the business.
关键词：coastal community, development communication, empowerment
