摘要：In development, it is often mentioned that women are less active because of lack the opportunity to get access to agricultural information. Group communication is one channel through which agricultural information is obtained. Understanding the group communication channels selected by male and female farmers can help show separate data of male and female farmers. The objectives of this study were (1) to analyze the characteristics of male and female farmers as the group types in the communities of organic vegetable farmers, (2) to analyze the differences in the materials of agricultural information they look for, and (3) to identify the differences in seeking agricultural information through group channels.The study was conducted in the sub-district of Sukagalih, District of Megamendung, Regency of Bogor, with the survey method of descriptive analysis. It used the stratification technique of disproportionate random sampling and obtained 30 male farmers and 30 female farmers of organic vegetables. The results indicate that agricultural information often sought by male farmers, were the aspects of environment, production and harvesting because these were related to their productive activities on farmland. Meanwhile, women often looked for information on the aspect of harvesting, because they were active in the productive activities on farmland. The group channels used by men to get agricultural information were farmer groups and social lottery groups. On the other hand women always use families as a group channels because they could any time discuss with conveniently. The difference in the need for agricultural information between men and women is the aspects of environment, harvesting, post-harvesting, and institution. The difference in the group channels chosen by men and women is the farmer groups, social lottery groups, cooperation and families. Not all of the group channels are effective in giving agricultural information, knowledge and skills to both gender. Obtaining agricultural information is the need of men and women and is a cycle that continues to occur.
关键词：channels of group communication, agricultural information, gender
