摘要：This research aims to know the relation between Prima Tani media communications and accessibility of farmer institution with farmer perception about technology introduction of Rural Agribusiness Industrial. In this research to find characteristic personal, Prima Tani of media communications and accessibility of farmer institution influencing farmer perception about technology introduction of Rural Agribusiness Industrial in province of West Java and South Sulawesi. Result of research indicates: nonformal education has correlation with perception of cooperator farmer in West Java. Ages, formal and nonformal education has negative correlation with perception of noncooperator farmer in West Java at economic and social aspect. In South Sulawesi, formal education and experience of farm has correlation with perception of cooperator farmer at economic aspect, average income and land use field has correlation with social aspect. Average income and land use status has negative correlation with noncooperator farmer perception in social aspect and land use status at social aspect, land use status has correlation with noncooperator farmer perception at economic aspect. In West Java, spread out technology and clinic agribusiness has correlation with perception of cooperator farmer with biophysic and economic aspect. Prima Tani media communications has correlation with biophysic and social aspect. Spread out technological and Prima Tani media communication has correlation with perception of noncooperator farmer in West Java at social aspect, clinic agribusiness has correlation with noncooperator farmer in economic aspect. In South Sulawesi, spread out technological has correlation with biophysic and social aspect. Prima Tani media communications and clinic agribusiness has correlation with perception of cooperator farmer at social and economic aspect. In West Java, accessibility of farmer institution has correlation with perception of cooperator farmer in biophysic, social and economic aspect. Accessibility of farmer institution has correlation with noncooperator farmer perception in social and economic aspect. In South Sulawesi, accessibility of farmer institution has correlation with cooperator farmer perception in social and biophysic aspect.
关键词：Prima Tani, characteristic personal, accessibility, media communication, agribusiness
