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  • 标题:Perbandingan Efektivitas Media Cetak (Folder dan Poster-Kalender) dan Penyajian Tanaman Zodia terhadap Peningkatan Pengetahuan Masyarakat
  • 本地全文:下载
  • 作者:L. Marlina ; A. Saleh ; R.W.E. Lumintang
  • 期刊名称:Jurnal Komunikasi Pembangunan
  • 印刷版ISSN:1693-3699
  • 出版年度:2009
  • 卷号:7
  • 期号:2
  • 语种:English
  • 出版社:Institut Pertanian Bogor
  • 摘要:Objectives of research were to determine the combination treatment of printed material (folder media and calendarposter) combined with Zodia plant toward increasing community knowledge in North Bogor sub-district. Design of research was a quasi-experimental design. Sample was chosen in the endemic area of dengue disease (DBD). Sampling design was a separate sample pretest-posttest control group design. Experimental design was a 2x3 factorial design. Respondents were totally 90 housewives, divided into six groups. Research result was: (1) effectiveness of printed media can be increased toward phisical media usage; (2) increasing knowledge was very effective toward media combination; (3) folder combined with Zodia plant was more effective to increase community knowledge; Community knowledge was emphasis on utilizing Zodia plant to prevent mosquito as an agent of dengue disease; (4) several characteristic factors were increase community knowledge effectively, (5) innovation factors were also effectively increase community knowledge. It was concluded that folder media combined with Zodia was the most effective media to deliver a message of Zodia plant to increase community knowledge.
  • 关键词:folder, calendar-poster, Zodia, innovation, knowledge
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