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文章基本信息

  • 标题:A Multi-attribute Model to Compute Review’s Value in C2C
  • 本地全文:下载
  • 作者:Yao, Leiyue ; Yang, Wei
  • 期刊名称:Journal of Computers
  • 印刷版ISSN:1796-203X
  • 出版年度:2014
  • 卷号:9
  • 期号:11
  • 页码:2648-2655
  • DOI:10.4304/jcp.9.11.2648-2655
  • 语种:English
  • 出版社:Academy Publisher
  • 摘要:The valuable review can help consumers to make decisions in C2C e-commerce. Due to the subjectivity of review, instability of product features, and cheat behavior in C2C, the main work in this paper is to design a multi-attribute model for the assessment of review’s value based on the review’s content, reliability, timeliness. The preliminary experiments show that the proposed way can filter informative review effectively than a quality assessment approach constructed based on user-generated helpful votes, and can resist the fraud review in C2C e-commerce.
  • 关键词:online review;review’s value;multi-attribute model;C2C e-commerce
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