文章基本信息
- 标题：What’s in a Brand? Notes on the History and Main Functions of Branding
- 本地全文：下载
- 作者：Peter Kastberg
- 期刊名称：Language at Work - Bridging Theory and Practice
- 印刷版ISSN：1904-030X
- 出版年度：2010
- 卷号：5
- 期号：8
- 语种：English
- 出版社：Language at Work - Bridging Theory and Practice
- 摘要：The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old as human territorial behavior.
