期刊名称：Language at Work - Bridging Theory and Practice
印刷版ISSN：1904-030X
出版年度：2006
卷号：1
期号：1
语种：English
出版社：Language at Work - Bridging Theory and Practice
摘要：When it comes to quantity, you can easily measure and quantify, the length of an instructional text, the number of words and images used in an ad, or the duration of a sales presentation etc. T here is nothing, however, in such a purely quantitative measurement that will tell you whether or not the text, the ad and the talk were “good”. A “good” instructional text is not necessarily a short one, the text to image ratio of an ad says nothing about how effective the ad may be, and a compressed talk will often leave the inquisitive listener unsatisfied.
