摘要：This study aims to analyze correlation between electricity -saving messages , awareness of electricity saving, and electricity saving behavior of households in Cimanggu Park , Bogor City . Contohts numbered 113 households selected by stratified random sampling method base on level of electricity power in the house . Data were collected through interviews . Data were analyzed descriptively and Spearman correlation test . The results showed that the contohts trust the television as the media and government as the reference group in power -saving message . Contoh ts have the awareness and electricity saving behavior in moderate category . Based on the indicators of primary and secondary power utilization , the majority of contoh ts have been able to make effective use of electricity . Correlation analysis showed that awareness associated significantly with education and household size . Electricity saving behavior was also associated significantly with the number of source messages , number of messages recalled , household size , income per capita , power , and electricity bills .
关键词：awareness;electricity energy efficiency;household;message;social marketing
Loading...
