1.DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

作　　者：Norjaya Mohd. Yasin ;Abdul Rahman Zahari

出　　处：Contemporary Marketing Review. 2011 ;1(8):01-13.

出版社：Global Research Society

文章 ID：83615197

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2.DOES FAMILY AND VIRAL MARKETING HAVE ANY EFFECT ON BRAND EQUITY?

作　　者：Norjaya Mohd. Yasin ;Abdul Rahman Zahari

出　　处：Contemporary Marketing Review. 2011 ;1(9):19-31.

出版社：Global Research Society

文章 ID：83615199

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3.The Effect of Corporate Social Responsibility Practices on Brand Equity: An Examination of Malaysia’s Top 100 Brands

作　　者：Abdul Rahman ZAHARI ;Elinda ESA ;Jegatheesan RAJADURAI 等

出　　处：Journal of Asian Finance, Economics and Business. 2020 ;7(2):271-280.doi:10.13106/jafeb.2020.vol7.no2.271

出版社：Korean Distribution Science Association

文章 ID：253545262

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4.DISCLOSURE ON CORPORATE WEBSITES: CORPORATE SOCIAL RESPONSIBILITY IN MALAYSIA & SINGAPORE GOVERNMENT- LINKED COMPANIES

作　　者：Elinda Esa ;Abdul Rahman Zahari

出　　处：Journal of Technology Management and Business. 2017 ;4(1).

出版社：Universiti Tun Hussein Onn Malaysia (UTHM)

文章 ID：206311917

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5.Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

作　　者：Jegatheesan RAJADURAI ;Abdul Rahman ZAHARI ;Elinda ESA 等

出　　处：Journal of Asian Finance, Economics and Business. 2021 ;8(1):407-417.doi:10.13106/jafeb.2021.vol8.no1.407

出版社：Korean Distribution Science Association

文章 ID：267657619

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6.Student Spin-off Intentions in Malaysian Higher Educational Institutions: Founders' Characteristics and University Roles

作　　者：Abdul Rahman Zahari ;Puteri Fadzline Muhamad Tamyez ;Noor Azlinna Azizan 等

出　　处：Journal of Entrepreneurship Education. 2018 ;21(1):1-15.

出版社：The DreamCatchers Group, LLC

文章 ID：1037437062

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