1.The impact of promotion in franchising

作　　者：Buljubašić, Iva ;Borić, Marta

出　　处：Economic Journal. 2014 ;XXVII(2):285-296.

出版社：Ekonomski vjesnik

文章 ID：98202222

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2.THE IMPACT OF PROMOTION IN CREATIVE INDUSTRIES – THE CASE OF MUSEUM ATTENDANCE

作　　者：Buljubašić, Iva ;Borić, Marta ;Hartmann Tolić, Ivana

出　　处：Economic Journal. 2016 ;29(1):109-124.

出版社：Ekonomski vjesnik

文章 ID：179899042

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3.KOMPARATIVNA ANALIZA ČIMBENIKA KOJI UTJEČU NA POSJEĆENOST KINA I KAZALIŠTA TE NA NJIHOV POSLOVNI REZULTAT

作　　者：Bestvina Bukvić, Ivana ;Borić Cvenić, Marta ;Buljubašić, Iva

出　　处：Media, Culture and Public Relations. 2017 ;8(1):56-71.

出版社：Hrvatsko komunikološko društvo

文章 ID：203656972

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4.COMPARATIVE ANALYSIS OF THE IMPACT FACTORS INFLUENCING THE CINEMA AND THEATRE ATTENDANCE AND THEIR BUSINESS PERFORMANCE

作　　者：Bestvina Bukvić, Ivana ;Borić Cvenić, Marta ;Buljubašić, Iva

出　　处：Media, Culture and Public Relations. 2017 ;8(1):56-71.

出版社：Hrvatsko komunikološko društvo

文章 ID：203656973

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5.Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y

作　　者：Buljubašić, Iva ;Mijoč, Josipa ;Jobst, Ivana

出　　处：Economic Journal. 2020 ;33(2):421-434.

出版社：Ekonomski vjesnik

文章 ID：258341816

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	经济学	3篇
	社会科学总论	2篇

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	Bestvina Bukvić, Ivana	2篇
	Borić Cvenić, Marta	2篇
	Borić, Marta	2篇
	Hartmann Tolić, Ivana	1篇

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	Jobst, Ivana	1篇
	Mijoč, Josipa	1篇

	Economic Journal	3篇
	Media, Culture and Public Relations	2篇