1.How broadly do product preannouncement performance effects generalize? Product life cycle and switching cost perspectives

作　　者：Debi P. Mishra

出　　处：Innovative Marketing. 2019 ;15(2):96-109.doi:10.21511/im.15(2).2019.08

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038065681

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2.Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

作　　者：Debi P. Mishra ;Junhong Min

出　　处：Innovative Marketing. 2010 ;6(3).

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038071005

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3.Uncovering the effect of selected moderators on the disconfirmation-satisfaction relationship: a meta-analytic approach

作　　者：Debi P. Mishra ;Junhong Min

出　　处：Innovative Marketing. 2013 ;9(2).

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038090872

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4.An empirical assessment of stimulus presentation mode bias in conjoint analysis

作　　者：Debi P. Mishra ;Junhong Min ;M. Deniz Dalman

出　　处：Innovative Marketing. 2012 ;7(4).

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038153126

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5.Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

作　　者：Debi P. Mishra ;Junhong Min

出　　处：Innovative Marketing. 2010 ;6(3).

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038159954

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	Debi P. Mishra	5篇
	Junhong Min	4篇
	M. Deniz Dalman	1篇