1.The Influence of Attitude And Subjective Norms On Student’s (Future) Intention and Future Decision Of Higher Level Studies: A Case Study of Five Universities with BHMN Status in Indonesia

作　　者：Gita Gayatri ;Gita Gayatri ;Yeshika Alversia 等

出　　处：Asean Marketing Journal. 2010 ;2(1):33-42.doi:10.21002/amj.v2i1.1991

出版社：Universitas Indonesia

文章 ID：253524243

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2.The Influence of SponsorEvent Congruence in Sponsorship of Music Festival

作　　者：Penny Hutabarat ;Gita Gayatri

出　　处：South East Asian Journal of Management. 2014 ;8(1):47-64.doi:10.21002/seam.v8i1.3101

出版社：Universitas Indonesia

文章 ID：252058204

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3.EXPLORING THE INTENTION AND RESISTANCE OF THE CUSTOMER IN ADOPTING THE TECHNOLOGY INNOVATION: A QUALITATIVE STUDY ON THE NFC-BASED MOBILE PAYMENT

作　　者：Diananda Fitri Pitari ;Gita Gayatri ;Asnan Furinto 等

出　　处：Asean Marketing Journal. 2020 ;12(1):41-52.doi:10.21002/amj.v12i1.12890

出版社：Universitas Indonesia

文章 ID：267652967

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4.The role of company reputation in mitigating negative word of mouth

作　　者：Shinta Rahmani ;Rizal E. Halim ;Gita Gayatri 等

出　　处：Business: Theory and Practice. 2021 ;22(1).doi:10.3846/btp.2021.12983

出版社：Vilnius Gediminas Technical University

文章 ID：1034402809

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5.The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)

作　　者：Rizal Edy Halim ;Shinta Rahmani ;Gita Gayatri 等

出　　处：Sustainability. 2022 ;14(5):2554.doi:10.3390/su14052554

出版社：MDPI, Open Access Journal

文章 ID：1037230275

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