1.A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?

作　　者：Heiens, Richard A. ;Pleshko, Larry P. ;Pleshko, Larry P.

出　　处：Management & Marketing. 2011 ;6(4).

出版社：Economic Publishing House

文章 ID：112027913

文章详细全文下载
2.A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

作　　者：Heiens, Richard A. ;Pleshko, Larry P.

出　　处：Management & Marketing. 2011 ;6(1).

出版社：Economic Publishing House

文章 ID：112027948

文章详细全文下载
3.A methodology towards measuring the strategic profile of first-mover firms in industrial markets.

作　　者：Pleshko, Larry P. ;Heiens, Richard A. ;McGrath, Leanne C.

出　　处：Academy of Marketing Studies Journal. 2002 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808645

文章详细全文下载
4.The influence of product publicity on product sales in a noncompetitive environment.

作　　者：Heiens, Richard A.

出　　处：Academy of Marketing Studies Journal. 1999 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808690

文章详细全文下载
5.A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to share performance?

作　　者：Pleshko, Larry P. ;Heiens, Richard A.

出　　处：Academy of Banking Studies Journal. 2011 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184801407

文章详细全文下载
6.Strategic considerations in the financial services industry: does strategic consistency influence performance?

作　　者：Pleshko, Larry ;Heiens, Richard A.

出　　处：Academy of Strategic Management Journal. 2004 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184760944

文章详细全文下载

	经济	3篇
	管理技术与方法	2篇
	贸易经济	2篇
	财政、金融	1篇

全文

出版年度

作者

来源期刊

学科主题

语种

国别/地区

检索条件:"( ( 高级检索(( ((AU:(("Heiens, Richard A.")))) )) ) )"

	Heiens, Richard A.	6篇
	Pleshko, Larry P.	4篇
	McGrath, Leanne C.	1篇
	Pleshko, Larry	1篇

	Academy of Marketing Studies Journal	2篇
	Management & Marketing	2篇
	Academy of Banking Studies Journal	1篇
	Academy of Strategic Management Journal	1篇

	2011	3篇
	2004	1篇
	2002	1篇
	1999	1篇