1.An Evaluation of the Cost and Benefits of Applied Cosmetics Industry Marketing Best Practices: A Case Study of the Kenyan Market

作　　者：Hemant Raj Singh Thakur ;Peter Kiriri

出　　处：Journal of Marketing and Consumer Research. 2019 ;53:56-63.doi:10.7176/JMCR/53-06

出版社：International Institute for Science, Technology Education

文章 ID：231363441

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