1.The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City

作　　者：Hoang Thi Phuong Thao ;Lu Van Bao Long ;Nguyen Le Thai Hoa

出　　处：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 2020 ;10(1):120-132.doi:10.46223/HCMCOUJS.econ.en.10.1.225.2020

出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE

文章 ID：1038287479

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2.The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam

作　　者：Hoang Thi Phuong Thao ;Nguyen Ngoc Thanh Hai

出　　处：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 2016 ;6(2):11-22.doi:10.46223/HCMCOUJS.econ.en.6.2.117.2016

出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE

文章 ID：1038287507

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3.Impact of online social media on consumers’ purchasing intention via social network sites

作　　者：Hoang Thi Phuong Thao ;Nguyen Le Thai Hoa

出　　处：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 2018 ;8(1):19-36.doi:10.46223/HCMCOUJS.econ.en.8.1.170.2018

出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE

文章 ID：1038287516

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4.Consumer-based Brand value: A study on Foreign Banks in Ho Chi Minh City Market

作　　者：Hoang Thi Phuong Thao ;Doan Thi My Linh

出　　处：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 2014 ;4(2):18-29.doi:10.46223/HCMCOUJS.econ.en.4.2.93.2014

出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE

文章 ID：1038287565

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5.Self-indulgence and purchasing behavior toward fast moving consumer goods (FMCG) during the inflation time

作　　者：Hoang Thi Phuong Thao

出　　处：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration. 2013 ;3(1):40-52.doi:10.46223/HCMCOUJS.econ.en.3.1.102.2013

出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE

文章 ID：1038287582

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	Hoang Thi Phuong Thao	5篇
	Nguyen Le Thai Hoa	2篇
	Doan Thi My Linh	1篇
	Lu Van Bao Long	1篇
	Nguyen Ngoc Thanh Hai	1篇

	2020	1篇
	2018	1篇
	2016	1篇
	2014	1篇
	2013	1篇