1.Service Quality in Sport: A Higher Education Perspective

作　　者：Dayaneethie Veerasamy ;Jeevarathnam Parthasarathy Govender ;Magalingam Atheeshey Pillay

出　　处：Journal of Economics and Behavioral Studies. 2013 ;5(2):99-105.

出版社：International Foundation for Research and Development (IFRD)

文章 ID：101672203

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2.The Proposed Banning of Alcohol Advertising in a Developing Economy

作　　者：Jeevarathnam Parthasarathy Govender

出　　处：Journal of Economics and Behavioral Studies. 2013 ;5(4):210-220.

出版社：International Foundation for Research and Development (IFRD)

文章 ID：101672215

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3.The Influence Of Cultural Diversity On Marketing Communication: A Case Of Africans And Indians In Durban, South Africa

作　　者：Abosede Ijabadeniyi ;Jeevarathnam Parthasarathy Govender ;Dayaneethie Veerasamy

出　　处：International Business & Economics Research Journal. 2015 ;14(6):869-882.

出版社：The Clute Institute for Academic Research

文章 ID：185359899

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4.Cultural Diversity and its Influence on the Attitudes of Africans and Indians toward Marketing Communication: A South African Perspective

作　　者：Abosede Ijabadeniyi ;Jeevarathnam Parthasarathy Govender ;Dayaneethie Veerasamy

出　　处：Journal of Economics and Behavioral Studies. 2016 ;8(6):28-39.doi:10.22610/jebs.v8i6(J).1481

出版社：International Foundation for Research and Development (IFRD)

文章 ID：1037423486

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5.E-Communication and Customer Satisfaction: a Case of the Mobile Telecommunications Industry in South Africa

作　　者：Dayaneethie Veerasamy ;Jeevarathnam Parthasarathy Govender

出　　处：Journal of Economics and Behavioral Studies. 2017 ;9(2):189-200.doi:10.22610/jebs.v9i2(J).1660

出版社：International Foundation for Research and Development (IFRD)

文章 ID：1037423536

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