1.Role of celebrity endorsement upon consumer vanity with mediating role of materialism: Evidence from business students of Pakistan

作　　者：Naveed Ahmed, Aamir Khan Khattak , Nadeem Iqbal , Omer Farooq , Junaid Iqbal

出　　处：Journal of Business and Management Research. 2014 ;(1515):9.

出版社：Knowledge Journals

文章 ID：112885093

文章详细全文下载

1

联系我们|关于我们|网站声明

国家哲学社会科学文献中心版权所有