1.Understanding Online Purchase Intentions of Licensed Sports Merchandise through Integration of Technology Acceptance Model and Trust

作　　者：Yoo, Jinhee ;Ross, Stephen D

出　　处：The Journal of SPORT. 2014 ;3(1):3.

出版社：Kent State University

文章 ID：178028930

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2.Brand Personalities across the Big Four: Positioning Leagues for Differentiation

作　　者：Braunstein-Minkove, Jessica R ;Ross, Stephen D

出　　处：The Journal of SPORT. 2013 ;2(2):2.

出版社：Kent State University

文章 ID：178028934

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3.Establishing a Strategic View of Sport Events: Marketing a Multiphase Sport Experience

作　　者：Huberty, Lana L ;Ross, Stephen D

出　　处：The Journal of SPORT. 2012 ;1(1):2.

出版社：Kent State University

文章 ID：178028946

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4.Brand personality in sport: dimension analysis and general scale development.

作　　者：Braunstein, Jessica R. ;Ross, Stephen D.

出　　处：Sport Marketing Quarterly. 2010 ;(March).

出版社：Fitness Information Technology Inc.

文章 ID：184964416

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5.Examining brand extensions and their potential to dilute team brand associations.

作　　者：Walsh, Patrick ;Ross, Stephen D.

出　　处：Sport Marketing Quarterly. 2010 ;(December).

出版社：Fitness Information Technology Inc.

文章 ID：184964444

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	Ross, Stephen D	3篇
	Ross, Stephen D.	2篇
	Braunstein, Jessica R.	1篇
	Braunstein-Minkove, Jessica R	1篇
	Huberty, Lana L	1篇

	2014	1篇
	2013	1篇
	2012	1篇
	2010	2篇

	Walsh, Patrick	1篇
	Yoo, Jinhee	1篇

	The Journal of SPORT	3篇
	Sport Marketing Quarterly	2篇