1.Nexus Between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda

作　　者：Annstellah gakii ;Samuel maina

出　　处：European Journal of Business and Management. 2019 ;11(15):99-107.doi:10.7176/EJBM/11-15-12

出版社：The International Institute for Science, Technology and Education (IISTE)

文章 ID：233883981

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2.Financial and Non-Financial Measures in Evaluating Performance: The Role of Strategic Intelligence in the Context of Commercial Banks in Kenya

作　　者：Blandina Kori ;Stephen M. A. Muathe ;Samuel Maina

出　　处：International Business Research. 2020 ;13(10):130.doi:10.5539/ibr.v13n10p130

出版社：Canadian Center of Science and Education

文章 ID：255772532

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3.The Mediating Effect of Firm Characteristics on the Relationship Between Green Marketing and Sustainability Performance: A Critical Review of the Literature and Research Agenda

作　　者：Stanley Gitari Kanyuiro ;Samuel Maina

出　　处：European Journal of Business and Management. 2020 ;12(36):63-68.doi:10.7176/EJBM/12-36-09

出版社：The International Institute for Science, Technology and Education (IISTE)

文章 ID：260592766

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4.Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya

作　　者：Rael Nkatha Mwirigi ;Samuel Maina ;Linda Kimencu

出　　处：International Journal of Academic Research in Business and Social Sciences. 2018 ;8(5):680-698.doi:10.6007/IJARBSS/v8-i5/4170

出版社：Human Resource Management Academic Research Society

文章 ID：1037767485

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5.Value Based Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya

作　　者：Rael Nkatha Mwirigi ;Samuel Maina ;Linda Kimencu

出　　处：International Journal of Academic Research in Business and Social Sciences. 2018 ;8(5):657-668.doi:10.6007/IJARBSS/v8-i5/4168

出版社：Human Resource Management Academic Research Society

文章 ID：1037767490

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	Samuel Maina	4篇
	Linda Kimencu	2篇
	Rael Nkatha Mwirigi	2篇
	Annstellah gakii	1篇
	Blandina Kori	1篇

	Samuel maina	1篇
	Stanley Gitari Kanyuiro	1篇
	Stephen M. A. Muathe	1篇

	European Journal of Business and Management	2篇
	International Journal of Academic Research in Business and Social Sciences	2篇
	International Business Research	1篇

	2020	2篇
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