作 者:Gautam, Raj Kumar ;Singh, Raghbir
出 处:Management and Marketing Journal. 2011 ;IX(2):195-216.
出 版 社:University of Craiova, Faculty of Economics and Business Administration
文 章 ID:112003463
作 者:Kathuria, Lalit Mohan ;Singh, Raghbir
出 处:Paradigm. 2008 ;(July).
出 版 社:Institute of Management Technology
文 章 ID:184814327
作 者:Kaur, Pavleen ;Singh, Raghbir
出 处:Academy of Marketing Science Review. 2006 ;(January).
出 版 社:Academy of Marketing Science
文 章 ID:184781706