1.Strategi Pengembangan Koperasi Jasa Keuangan Syariah dalam Pembiayaan Usaha Mikro di Kecamatan Tanjungsari, Sumedang

作　　者：Pristiyanto ;Mochamad Hasjim Bintoro ;Soewarno Tjokro Soekarto

出　　处：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah. 2013 ;8(1):27-35.

出版社：Institut Pertanian Bogor

文章 ID：100026350

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2.Ice cream is one of product that are liked by people because has a high nutrition value, made from milk, give priority to taste, price and packing. One of company which had been developing it is PT. Balticindo Jayafood which capable to market 3,000 l ice cream per a week and capability of production can be reach 6,000 l ice cream per a week. The objectives of this study are (a) to analyze internal and external factors which influence process of decision making in the implementation of market strategy; (b) to arrange marketing strategy in the future in the framework of developing industry of Ice Cream Baltic; (c) to give recommendation of marketing strategy of ice cream to PT. Balticindo Jayafood. Based on the result of the research by multiattribute model Fishbein got important scale which was consumer perception to first attribute. The are (a) package, rate of taste, choice of taste, texture, composition, price, place of selling, ease to get, clarity licence from The National Agency of Drug and Food Control (BPOM) dan clarity halal from The assessment institute for foods, drugs, and cosmetics indonesia council of ulama (LP MUI). Each of them have score 2. They showed that according to the consumer, score of the attributes is very important for ice cream product; (b) size, shape, colour, hygiene, promotion and brand. Each of them have score 1. They showed that according to the consumer, score of the attributes is important for ice cream product. Based on the analysis of correlation between two variable (crosstab) showed (a) correlation between work and age of consumer is not tight; (b) correlation between age of consumer and age education is tight; (c) correlation between age of consumer and work is tight; (d) correlation between age of consumer and a number of family member is tight; (e) correlation between age of consumer and average of salary is tight; (f) correlation between age of consumer and distance of residence to outlet is not tight. Based on the result of External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrix showed each score were 2.69 and 2.42. That showed position of Ice Cream Baltic company was stable to response external situation which it faced and it was on the rate average which was capable to response internal climate which it had. Total score value combination between EFE and IFE used to know Ice Cream Baltic position. Internal-External (IE) matrix score showed it in the center cell position (Growth/Stable). The result of Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis in the form of formulation strategy need to implement of policy in the PT Balticindo Jayafood, it is marketing mix aspect (4P: product, price, place and promotion). Management implication of the study divided in four targets, they are (a) Marketing; (b) Financial; (c) Production; (d) Human Resources. Key words: consumer perception, ice cream, market strategy,the analysis of correlation

作　　者：Roslina Erdawati Hutagaol ;Musa Hubeis ;Soewarno Tjokro Soekarto

出　　处：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah. 2011 ;5(2):122-131.

出版社：Institut Pertanian Bogor

文章 ID：185575009

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3.Petikan Cita Halus Company which categorized as a small enterprise has been producing smoked fish since 2001. This company owned by Haji Amril Lubis and produce various smoked fish from cat fish, tunas, marlin, skipjack, mackerel and stingray. The aims of this research are to analyze the marketing strategy of smoked fish processing of Petikan Cita Halus Company and to determine the company’s marketing strategy in dealing with other competitors. This research has objective to give some information to the company in determining the right strategy to win the market competition. Based on data, the total production of smoked fish approximately 3 tons/year. It is still not fulfilled the company’s full capacity that reach 120 tons/year. This caused by the low selling value of smoked fish so that the management decide not to take product optimalisation strategy into consideration. Refer to cost analysis, in 2007, the company’s benefit has decreased about 31.41% than in 2006. This caused by the decrease of selling value in 2007 about 35.21% than in 2006. But in the other side the profit margin in 2007 increased 0.65% than in 2006. Based on industry analysis, it concludes that the processing industry has strategy factor at fair level which means that the market is still open and has a big potential to develop related to raw material supply factor. Based on strengths, weaknesses, opportunities and threats (SWOT) analysis. The increasing of fuel price, material supply and product quality as the factors that become very dominant in influencing continuity and activity of enterprises. The marketing strategy that used by the company’s management has not at optimal level yet. This indicates by the lower profit and selling value in 2007 than in 2006. Key words: company, marketing strategy, small enterprise, smoked fish

作　　者：Usep Suhendar ;Soewarno Tjokro Soekarto ;Nurheni Sri Palupi

出　　处：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah. 2011 ;5(2):145-156.

出版社：Institut Pertanian Bogor

文章 ID：185575011

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	Soewarno Tjokro Soekarto	3篇
	Mochamad Hasjim Bintoro	1篇
	Musa Hubeis	1篇
	Nurheni Sri Palupi	1篇
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	Roslina Erdawati Hutagaol	1篇
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