1.The uncommon sense of advertising--understanding contemporary advertising appeals in print of top advertisers in India.

作　　者：Swaminathan, Freda ;Bansal, Ipshita

出　　处：Abhigyan. 2015 ;(January).

出版社：Foundation for Organisational Research & Education

文章 ID：184958247

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2.Advertising and Integrated Marketing Communications.

作　　者：Swaminathan, Freda

出　　处：Abhigyan. 2014 ;(October).

出版社：Foundation for Organisational Research & Education

文章 ID：184958303

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3.Branding in a Competitive Marketplace.

作　　者：Swaminathan, Freda

出　　处：Abhigyan. 2013 ;(July).

出版社：Foundation for Organisational Research & Education

文章 ID：184958343

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4.Applied Case Studies in Marketing, S. Shajahan, Primus Books.

作　　者：Swaminathan, Freda Joseph

出　　处：Abhigyan. 2012 ;(July).

出版社：Foundation for Organisational Research & Education

文章 ID：184958408

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5.A study on the dimensions of cultural values in contemporary Indian advertising. A consumer perspective.

作　　者：Swaminathan, Freda ;Zameer, Asif

出　　处：Abhigyan. 2017 ;(January).

出版社：Foundation for Organisational Research & Education

文章 ID：218288621

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6.Lean Customer Engagement.

作　　者：Swaminathan, Freda

出　　处：Abhigyan. 2017 ;(April).

出版社：Foundation for Organisational Research & Education

文章 ID：218288635

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7.Methods for Stimulating Creativity and Innovation in Marketing.

作　　者：Swaminathan, Freda

出　　处：Abhigyan. 2019 ;(January).

出版社：Foundation for Organisational Research & Education

文章 ID：231437304

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