1.Consumer utilization of an advertising stimulus: the effect of the Peel 'n Taste[R] marketing system on customer attitudes, product feelings and likelihood of purchase.

作　　者：Gerlich, R. Nicholas ;Browning, Leigh ;Westermann, Lori

出　　处：Academy of Marketing Studies Journal. 2011 ;(July).

出版社：The DreamCatchers Group, LLC

文章 ID：218303520

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