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643篇

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	Dana-Nicoleta Lascu	9篇
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来源期刊

Innovative Marketing

643篇

语种

英文

643篇

检索条件:"( ( 高级检索(( ((JI:("210639"))) )) ) )"

共 643 条记录

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1.Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

作　　者：John Amoah ;Abdul Bashiru Jibril

出　　处：Innovative Marketing. 2020 ;16(4):164-179.doi:10.21511/im.16(4).2020.15

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325524

文章详细
2.Perceived usefulness of social media in financial decision-making: differences and similarities

作　　者：Khurram Ajaz Khan ;Mohammed Anam Akhtar ;Pankaj Kumar Tripathi

出　　处：Innovative Marketing. 2020 ;16(4):145-154.doi:10.21511/im.16(4).2020.13

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325526

文章详细
3.In-store promotion and customer value on private label product purchase intention

作　　者：Nina Maharani ;Arief Helmi ;Asep Mulyana 等

出　　处：Innovative Marketing. 2020 ;16(4):104-116.doi:10.21511/im.16(4).2020.09

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325528

文章详细
4.Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective

作　　者：To Trung Thanh ;Le Thanh Ha ;Hoang Phuong Dung 等

出　　处：Innovative Marketing. 2020 ;16(4):74-90.doi:10.21511/im.16(4).2020.07

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325531

文章详细
5.Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modeling

作　　者：Imran Ali ;Mohammad Naushad ;Sulphey M. M.

出　　处：Innovative Marketing. 2020 ;16(4):62-73.doi:10.21511/im.16(4).2020.06

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325533

文章详细
6.Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

作　　者：Anna Triwijayati ;Melany ;Dian Wijayanti

出　　处：Innovative Marketing. 2020 ;16(4):48-61.doi:10.21511/im.16(4).2020.05

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325534

文章详细
7.Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania

作　　者：Vilma Tamulienė ;Aušra Rašimaitė ;Živilė Tunčikienė

出　　处：Innovative Marketing. 2020 ;16(4):37-47.doi:10.21511/im.16(4).2020.04

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325536

文章详细
8.Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

作　　者：Melis Kaytaz Yiğit

出　　处：Innovative Marketing. 2020 ;16(4):24-36.doi:10.21511/im.16(4).2020.03

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325538

文章详细
9.An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

作　　者：Hamza Khraim

出　　处：Innovative Marketing. 2020 ;16(4):13-23.doi:10.21511/im.16(4).2020.02

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325539

文章详细
10.The role of SMES’ market orientation in developing countries: a general investigation in four countries

作　　者：Farika Nikmah ;Sudarmiatin ;Cipto Wardoyo 等

出　　处：Innovative Marketing. 2020 ;16(4):1-12.doi:10.21511/im.16(4).2020.01

出版社：LLC "CPC "Business Perspectives"

文章 ID：1038325540

文章详细

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