Brandweek |
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刊名缩写: | Brandweek |
ISSN(Print): | 1064-4318 |
出版社: | Nielsen Business Publications |
主编: | Todd Wasserman, Chuck Stogel (Managing Editor) |
出版国: | 美国 |
语种: | 英文 |
出版频率: | 每年出版46期 |
创刊年: | 1980 |
停刊年: | 2011 |
中图分类: | F713.8:广告 |
期刊简介: | Contains news briefs, trends, new campaigns and promotions, and new product news on marketer/retailer relationships, successful media strategies, agency/client relationships, and global marketing. |
中文简介: | 刊载关于营销者与零售商的关系,成功的媒体策略,代理与客户的关系,以及全球市场营销的新闻摘要,趋势,新的竞争与增长,以及新产品的信息。 |