1.Thisarticleanalyzesmarketingactivities in cinema with an emphasis on recent Hollywoodmovies.Developmentofthe product, promotion, pricing, and distribution (place of sale) are listed as four components of marketing in management literature. Each one of the

作　　者：M. Serdar ERCİŞ ;M. Serdar ERCİŞ

出　　处：Türkiye İletişim Araştırmaları Dergisi. 2010 ;17(17):146-161.

出版社：Marmara University

文章 ID：253508828

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