1.Brand equity and customer behavioural intention: A case of food truck business

作　　者：Rahayu Mokhtar ;Rahayu Mokhtar ;Zulhan Othman 等

出　　处：Journal of Tourism, Hospitality and Culinary Arts. 2017 ;9(2):561-570.

出版社：Penerbit UiTM Malaysia

文章 ID：253523355

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2.Quality of Food and Tourists’ Satisfaction of Penang Delicacies in Predicting Tourists’ Revisit Intention

作　　者：Y.Atikahambar ;A.Zainal ;M.Rahayu 等

出　　处：International Journal of Academic Research in Business and Social Sciences. 2018 ;8(12):1606-1618.doi:10.6007/IJARBSS/v8-i12/5262

出版社：Human Resource Management Academic Research Society

文章 ID：1037767032

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3.The Effect of Brand Awareness, Brand Image and Perceived Quality on Customer Behaviour Intention

作　　者：Rahayu Mokhtar ;Zulhan Othman ;Hashim Fadzil Ariffin

出　　处：International Journal of Academic Research in Business and Social Sciences. 2018 ;8(12):2023-2035.doi:10.6007/IJARBSS/v8-i12/5375

出版社：Human Resource Management Academic Research Society

文章 ID：1037767042

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4.Dimensions of Brand Equity in the Food Truck Business

作　　者：Rahayu Mokhtar ;Zulhan Othman ;Aliffaizi Arsat 等

出　　处：International Journal of Academic Research in Business and Social Sciences. 2018 ;8(17):167-182.doi:10.6007/IJARBSS/v8-i17/5223

出版社：Human Resource Management Academic Research Society

文章 ID：1037767227

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	M.Rahayu	1篇
	Mohd Faeez Saiful Bakhtiar	1篇
	Y.Atikahambar	1篇

	社会科学总论	3篇
	经济学	3篇
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	Rahayu Mokhtar	4篇
	Zulhan Othman	3篇
	Aliffaizi Arsat	2篇
	Hashim Fadzil Ariffin	2篇
	A.Zainal	1篇

	International Journal of Academic Research in Business and Social Sciences	3篇
	Journal of Tourism, Hospitality and Culinary Arts	1篇

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