首页期刊浏览 2024年11月28日星期四

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来源期刊

Academy of Marketing Studies Journal

690篇

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经济

690篇

检索条件:"( ( 高级检索(( ((JI:("155776"))) )) ) )"

共 690 条记录

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1.A framework for examining the role of culture in individuals likelihood to engage in self-gift behavior.

作　　者：Weisfeld-Spolter, Suri ;Thakkar, Maneesh

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808476

文章详细全文下载
2.Attitude toward brand: an integrative look at mediators and moderators.

作　　者：Najmi, Manoochehr ;Atefi, Yashar ;Mirbagheri, Seyed Alireza

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808477

文章详细全文下载
3.Consumer-based brand equity in the television industry: a study of a private TV channel in Turkey.

作　　者：Eser, Zeliha ;Pinar, Musa ;Girard, Tulay 等

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808478

文章详细全文下载
4.Ethnocentrism in the U.S.: an examination of CETSCALE stability from 1994 to 2008.

作　　者：Lumb, Ruth ;Kuperman, Jerome C.

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808479

文章详细全文下载
5.Letter from the editor.

作　　者：Bateman, Connie

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808480

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6.The effect of brand experience on brand relationship quality.

作　　者：Jung, Hee ;Soo, Myung

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808481

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7.The impact of adding improvisation to sequential NPD processes on cost: the moderating effects of turbulence.

作　　者：Nunez, Enrique ;Lynn, Gary S.

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808482

文章详细全文下载
8.Using Taguchi methods in a marketing study to determine features for a Smartphone.

作　　者：Sutterfield, J.S. ;McKinley-Floyd, Lydia A.

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808483

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9.Brand community loyalty: a self determination theory perpective.

作　　者：O'Donnell, Edward ;Brown, Steven

出　　处：Academy of Marketing Studies Journal. 2012 ;(May).

出版社：The DreamCatchers Group, LLC

文章 ID：184808484

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10.Does the customer-firm relationship affect consumer recovery expectations?

作　　者：Ma, Jun

出　　处：Academy of Marketing Studies Journal. 2012 ;(May).

出版社：The DreamCatchers Group, LLC

文章 ID：184808485

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