1.Consumer-based brand equity in the television industry: a study of a private TV channel in Turkey.

作　　者：Eser, Zeliha ;Pinar, Musa ;Girard, Tulay 等

出　　处：Academy of Marketing Studies Journal. 2012 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808478

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2.Applicant perceptions of the gender effect on the selling process and on targeting prospective customers: does gender matter?

作　　者：Pinar, Musa ;Hardin, J. Russell ;Eser, Zeliha

出　　处：Academy of Marketing Studies Journal. 2011 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184808494

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3.ISO 9000 standards implementation in Turkey: reasons, difficulties, and results.

作　　者：Pinar, Musa ;Guder, Faruk ;Yucel, Tulay

出　　处：Academy of Information and Management Sciences Journal. 2000 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：185015905

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4.An exploratory study of class presentations and peer evaluations: do students perceive the benefits?

作　　者：Girard, Tulay ;Pinar, Musa ;Trapp, Paul

出　　处：Academy of Educational Leadership Journal. 2011 ;(January).

出版社：The DreamCatchers Group, LLC

文章 ID：184954001

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5.Importance-Performance Gap Analysis of the University Brand Equity Dimensions

作　　者：Girard, Tulay ;Pinar, Musa

出　　处：Atlantic Marketing Journal. 2021 ;10(1):1-19.

出版社：Kennesaw State University

文章 ID：1036185416

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