1.Thisarticleanalyzesmarketingactivities in cinema with an emphasis on recent Hollywoodmovies.Developmentofthe product, promotion, pricing, and distribution (place of sale) are listed as four components of marketing in management literature. Each one of the

作　　者：M. Serdar ERCİŞ ;M. Serdar ERCİŞ

出　　处：Türkiye İletişim Araştırmaları Dergisi. 2010 ;17(17):146-161.

出版社：Marmara University

文章 ID：253508828

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2.THE IMPORTANCE OF SPONSORSHIP ACTIVITIES IN SCOPE OF THE MARKETING COMMUNICATIONS AND A SPONSORSHIP PRACTICE: TURKISH AIRLINES

作　　者：MEHMET SERDAR ERCİŞ ;MEHMET SERDAR ERCİŞ

出　　处：Türkiye İletişim Araştırmaları Dergisi. 2012 ;(19):112-124.

出版社：Marmara University

文章 ID：253508864

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3.PARTICIPANT MARKETING COMMUNICATIONS MANAGEMENT AND ITS IMPLEMENTATION ON THE MULTINATIONAL LODGING BUSINESSES LOCATED AT SKI SITES IN TURKEY

作　　者：MEHMET SERDAR ERCİŞ

出　　处：European Journal of Business and Economics. 2010 ;1(0).

出版社：Central Bohemia University

文章 ID：185364742

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4.THE IMPORTANCE OF SPONSORSHIP ACTIVITIES IN SCOPE OF THE MARKETING COMMUNICATIONS AND A SPONSORSHIP PRACTICE TURKISH AIRLINES

作　　者：MEHMET SERDAR ERCİŞ

出　　处：Marmara İletişim Dergisi. 2012 ;(19):112-124.

出版社：Marmara University

文章 ID：253531970

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5.Tüketicilerin mağaza imajı algıları ile mağaza sadakati arasındaki ilişkinin belirlenmesi: Bir alışveriş merkezinde uygulama

作　　者：Serdar ERCİŞ ;Fatma GEÇİKLİ ;Arzu KALAFAT ÇAT

出　　处：Abant Kültürel Araştırmalar Dergisi. 2016 ;1(2):46-56.

出版社：Bolu Abant Izzet Baysal University

文章 ID：256131866

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